
Facebook Quizzes: Beware the Hidden Dangers
What's your IQ? Which Disney princess are you? Better question: what's really going on here? While Web quizzes may be fun to take, they're also a powerful tool for companies to collect your data and even your money -- and often in ways you might not notice.
CIO.com
Google Analytics Tracks Fresh YouTube Viewer Data
Through YouTube's Insight analytics offering (via Google Analytics), users can now keep track of new data on how their videos are faring. Previously-unavailable information includes bounce rates, length of visit, page views, and return visits.
MarketingVox
Newspaper Ad Revenue Could Fall as Much as 30%
Newspaper advertising, already in its worst slump since the Depression, suffered by far the sharpest drop in generations during the first quarter of 2009, down 30 percent for some papers, industry executives and analysts say.
New York Times
Email Performing; New Tactics Abound
According to Internet Retailer's new e-mail
marketing survey of web-only retailers, chain retailers, catalogers
and consumer brand manufacturers, 56.4% of retailers report their
typical sales conversion rate for an e-mail marketing campaign remains
about the same compared with last year.
MediaPost
The State of the Media
An Annual Report on American Journalism
Pew Project for Excellence in Journalism
FAIR Study: Media Blackout on Single-Payer Healthcare
Proponents of popular policy shut out of debate
Fairness and Accuracy in Reporting